Corporate Innovation & Intrapreneurship 2018
2 days / 20+ talks, 20+ speakers / 4 workshops
@Algebra LAB

November 29th – 30th, Zagreb, Croatia


Please check the Schedule for the Corporate Innovation and Intrapreneurship 2017 Conference here!

Day 1

Thu, Nov 09

Zvonimir Novak, Ministry of Economy, Entrepreneurship and Crafts, Ratko Mutavdžić, Microsoft Croatia

Conference Opening / Otvaranje konferencije

09:00 – 09:10 | Conference Room

Barbara Salopek, Expert in Innovation, Norway

Creating the system where everyone is engaged in Innovation

09:10 – 09:40 | Conference Room
Barbara will speak about innovation in Norway. She will present institutional mechanisms to boost innovation in Norway. After that she will focus is on how culture influences the innovative environment and what can we learn from Norway when it comes to culture.

Katerina Sereti, European Institute for Innovation and Technology

EIT: Making Innovation Happen

09:40 – 10:00 | Conference Room
What is EIT’s mission and objectives and their unique innovation model looks like with view on Innovation Communities (KICs). How EIT Regional Innovation Scheme (EIT RIS works, focused on widening participation in our activities and what are collaboration opportunities for Croatian entities and individuals with the EIT Community with some examples

Ron Immnik, Partner, Strategy Crowd

Thinking of the Innovator: Reinvention of the Future

10:00 – 10:10 | Conference Room

Moderator: Miroslav Mađarić

How do we innovate: Innovation Stories from Companies

10:10 – 11:10 | Conference Room
Case Studies from different Companies in the region on how they create, manage and drive innovation in their own companies.
Miroslav Mađarić
Independent innovation consultant, active on counseling organizations in their innovation endeavors, innovation blogger and lecturer. Especially focused on innovation culture development, innovation management processes and tools, applied also in “underdeveloped” area of public sector innovation.

Vedran Antoljak
Managing Partner, SENSE Consulting
For over 20 years Vedran works on the border between entrepreneurship and organizational challenges including the design and implementation of innovative business models across industries by combining analytics and creativity. He is one of the first experts that applied Design Thinking in Croatia.

Emir Džanić
Co-founder and director at Cambridge Innovative System Solutions Ltd.
Emir is an expert in the area of innovation where he connects advanced social and technological knowledge to achieve sustainable innovation through Open innovation and organizational culture change. He is in the final stage of PhD study at IEDC Bled School of management in Slovenia, focusing on topic of open innovation and organizational culture. For more than two-decade career, he worked for private companies as well as for ministries and consultant companies in the area of innovation and change management.

Goran Radman
Vice Dean for International Cooperation – Director of IgBS e-Leadership MBA Program ALGEBRA
What kind of transformation you have to do when you are running a business in educational sector? How do you become competitive locally and internationally? How IGBS can help other organizations to create a innovative leaders for that transformation?

Tanja Krasić
Head of Customer Insights and Digital Customer Experience at Vipnet
As an active Desing Thinking practitioner for over 4 years, Tanja is very much focused on generating internal customer advocates by boosting customer centricity in the organizational culture. Within the culture change program, she is mentoring internal startup team, steering cross-company digital transformation projects and introducing Agile as way of working.

Coffee Break

11:10 – 11:30 | Conference Lobby

Dora Blažević, Senior Digital Experience Consultant, VIPNET

Empower me! – Intrapreneurship program in Vipnet

11:30 – 11:50 | Conference Room
How is Vipnet giving the freedom and financial support to employees so they can explore new and unexpected directions for business development from one of the first year’s Program winners.

Nevena Crljenko, Philip Morris International, Boris Šurija, Behave

People Role in Development of Disruptive Innovation for Better Business

11:50 – 12:20 | Conference Room
We live in an age of disruptive innovation. Technological advances are pushing the boundaries and consumer are increasingly dictating the way we communicate, travel, and consume. For many companies, this disruptive innovation will dramatically change business models as companies strive to offer consumers the latest in cutting-edge products and services. Opportunity is ripe for those who innovate, but it’s crucial that companies across all sectors adapt to remain ahead in today’s rapidly-changing environment and that the regulatory environment supports these efforts.
Nevena Crljenko, Director Regulatory Affairs for Latin America & Canada, will talk about the what, the why and the how of PMI’s transformation towards its vision of a smoke-free future, while an award-winning techie psychologist Boris Šurija will focus on innovations boosting internal relations and new challenges of employee engagement.

Elise Kissling, Director, Creator Space Innovation at BASF

Give People an Innovation Space

12:20 – 12:50 | Conference Room
In her talk, Elise Kissling will present the Creator Space program for market-driven front-end innovation. She will begin with an overview of the program’s three phases, detailing how it builds on industry best-practice in innovation management. Building on real examples, she will emphasize the people side of innovation, from the importance of team curation over building innovation capabilities to broader issues of career paths and incentive systems for innovators.

Dirk de Corte, Managing Partner, ImproveMent

Thinking of the Innovator: Innovation Impact on People

12:50 – 13:10 | Conference Room
What impact innovation has on people – how various people look upon Innovation in different ways, depending on their communication and behavioural preferences. Some people approach innovation in a technical, planned, analytical, more introverted way; some people look upon innovation in a more “unstructured”, intuition-driven way. These two views, when not well managed, can conflict and kill innovation processes in organizations.


13:10 – 14:00 | Conference Lobby

Michela Magas, Founder and CEO, Stromatolite

Making of Innovation w/ Michela

14:00 – 14:40 | Conference Room
Michela is named EU Woman Innovator of the Year 2017

Sofie Lindblom, CEO and CoFounder Ideation360

Help People to Innovate: Collect, Select and Test Ideas Effectively

14:40 – 15:20 | Conference Room
Sofie co-found ideation360 with the mission to empower organizations to innovate through modern methods and platforms. Sofie assumed the role as CEO to build up the company and scale it globally. Her motivation comes from the belief that all organizations can be innovative with the right structure and capabilities in place and she will talk about how to achieve that.


15:20 – 16:20 | Conference Room

Idea of unConference is to propose your own topic and lead the discussion with the others that want to participate! You are free to propose your own topic, right now or pre-conference or during the conference, and we will organize everything for you! So far, we have some topics here:
– “Koje dobre prakse rada s ljudima možemo naučiti od Lean Corporation organizacije?“ by Ratko Mutavdzic, Microsoft SPOT1
– “Laboratorij ideja: eksperimentiranje kao taktika uspješne inovacije“ by Ivor Bihar and Miro Hegedič, Lean Startup Croatia, SPOT2
– “Trend digitalnog učenja: je li dovoljno prihvaćen i koja je njegova budućnost“, by Katja Matić, Vipnet, SPOT3
– “Zaposlenici budućnosti – Izazovi u privlačenju talenata?“, by Moj Posao, SPOT4

ako želite, prijavite i svoju temu!

UnConference & Networking Party

16:20 – 17:00 | Conference Room
After the first hour of the unConference sessions, we grab some drinks and we continue our discussion, we change topics or we just network as usual!

Day 2: Workshop Day

Fri, Nov 10th

Tomislav Buljubašić

Workshop: Trigger Creativity using Creativity Cards

09.00 -12:30 | Conference Room A I HUB385 Petračićeva 4 Zagreb

Crucial point of every innovation process is ideation and idea evaluation. You want to unleash your creativity or think again about your ideas or come with a new one? Creativity cards raise “What if…?” questions which can guide you to think from the other angle or to question yourself using three main topics: business trends, techno-trends and “in another man’s shoes“ principle.

Dirk de Corte

Workshop: How Innovation Impacts People

09:00 – 12:30 | Conference Room B I HUB385 Petračićeva 4 Zagreb
What impact innovation has on people – how various people look upon Innovation in different ways, depending on their communication and behavioural preferences. Some people approach innovation in a technical, planned, analytical, more introverted way; some people look upon innovation in a more “unstructured”, intuition-driven way. These two views, when not well managed, can conflict and kill innovation processes in organizations. This is extension of the lecture held day earlier at the Conference part.

Barbara Salopek

How to do a Strategic Innovation via Strategic Experiments

09:00 – 12:30 | Conference Room C I HUB385 Petračićeva 4 Zagreb

In the world of technological exponential growth, the future is very unpredictable. Companies occasionally take risky strategical experiments in order to stay on the top of the competition game. Firms that truly are dedicated to strategic innovation cannot simply hope that a super talented individual will save the company. The company and the strategic experiment both need a strategic approach that includes these actions: Forget-Borrow-Learn. What that means in practice it will be discussed at the workshop.

Dan Toma

Workshop: Lean Startp Tools for Corporate Innovation

09:00 | HUB385 (24.11.)
Application of Lean Startup methodology in corporate context and for corporate product management. If you are a corporate product owner or project manager this workshop is 100% for you. But any other corporate role dealing with product management can benefit from this workshop. Join this workshop to understand how the lean startup methodology applies to your corporate product and to your context.


Workshop Data

Please click on the Workshops link above to find out more about the workshops that will be organized on a second day of the conference. And we have one special one on Lean Corporation that will be organized on 24.11.

Check the


We have 4 great workshops this time. Please click on the button below to find out more about the workshops.

Check the Workshops



Some of the keynote speakers will drive the workshops for you. Find the workshop, click on the Speaker and find out more.

Meet the speakers