Corporate Innovation & Intrapreneurship 2018
2 days / 20+ talks, 20+ speakers / 4 workshops
@Algebra LAB

November 29th – 30th, Zagreb, Croatia
Managing Partner, Bedenk / keynote speaker

Mark Vandael

Mark (°1966) studied marketing in Antwerp. He first worked in ICT but after a few years he founded his own company and started as an independent trainer/consultant.

In 2004 creative thinking crossed his path. It was love at first sight. At COCD (www.cocd.org –
the Centre for Development of Creative Thinking) he took every single course and joined their
team as independent trainer/facilitator.

In 2009, in co-operation with Flanders District of Creativity, he organized for COCD the 11th
European Conference on Creativity and Innovation in Brussels. Since then he is also the
secretary of the EACI, European Association on Creativity and Innovation (www.eaci.net).
As a ‘professional tree shaker’ and managing partner at Bedenk, Mark now focuses on public
speaking, trainings/workshops and facilitation of creative change processes.

He is also lecturer ‘Entrepreneurship’, ‘Alternative presentation skills’ and ‘Trends & Concept
Management’ at the Karel de Grote University College in Antwerp and Executive Professor
Creativity at the Antwerp Management School.

Mark is passionate, dynamic and inspiring. He just loves to share from his experience.
He was on stage at various conferences throughout the world: CREA (Italy), MindCamp
(Canada), ECCI (Portugal, Ireland), INSME (Finland), ISPIM (Finland, Hungary, Ireland, Portugal,
Austria), …

Amongst others, he has been working for:

  • the cities of Aalst, Amsterdam, Antwerpen, Dordrecht, Eindhoven, Heerlen, Oss, Utrecht
    and Veghel
  • the universities of Antwerpen, Brussel, Cyprus, Delft, Eindhoven, Gent, Haaga-Helia
    (Helsinki), Leuven, Maastricht, Malta
  • AGC, Arcadis, AstraZeneca, Atlas Copco, BASF, Coca Cola, COHRED, Cronos, Deutsche
    Bank, Dexia, Engie, Eternit, Fuji, Honda, Ikea, Janssen Pharmaceutica, Mc Cain, Novartis,
    Proximus, Technicolor, Unicef, …



Digital or not, you will only succeed with the right innovation culture.
Everyone is convinced that innovation is necessary. And by now we also know that digital will be the new normal. Disruption is on it’s way. Business models are turned upside down. Customer centricity is hot. And right here it becomes key not to forget our own internal customers, our employees. We can solve most of our innovation challenges from within our organization but we will only be able to succeed is we create the appropriate environment. Changing an organizational culture is though, but still possible by setting the right priorities. These can be derived from what our employees experience as climate. The nice thing to know is here that we can influence this climate and most of all, it is measurable! Welcome to CROMAX, the CReative Organization MAtriX.



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