08. / 10.11.2017
Corporate Innovation & Intrapreneurship 2017
3 days / 30+ talks / 30+ speakers / 6 workshops

NOVEMBER 08TH – 10TH, ZAGREB, CROATIA
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Lecturer Innovation Management & Marketing (hogeschooldocent) & Educational Board Member at Avans University oAS

Tom Spanjaard

Tom Spanjaard is lecturer in Innovation Management & Marketing at the Avans University of Applied Sciences in Den Bosch. Tom has a bachelor’s in commerce and a master’s in business administration and is specialized in innovation, marketing, branding and process management.

Tom Spanjaard is lecturer in Innovation Management & Marketing at the Avans University of Applied Sciences in Den Bosch. Tom has a bachelor’s in commerce and a master’s in business administration and is specialized in innovation, marketing, branding and process management .

At Avans, Tom is founder and coordinator of the International Innovation Week and coordinator of the international minor for innovation and creativity. Tom has been international guest lecturer on Innovation at Katowice University of Economics, EGE Universty in Izmir and Iteso university Guadalajara, Mexico. Tom thrives is situations where he can coach both on content as well as process. This is exhibited in his role as project tutor, as mentor for outplaced interns and as thesis mentor.

As workshop facilitator, Tom helps organisations and proffesionals to develop their innovative capability. For this the interactive workshop programme “Innovation @” was developed.

Toms goals: to inspire, to develop personally and professionally & to enjoy.


Tom’s

Presentation

5 Open Innovation Lessons

Tom gave a conference presentation: in 2009 a group of rebellious lecturers founded the first 4-year Innovation bachelor course in the Netherlands. 30 adventurous, now often successful, students joined them. 6 years later, the bachelor course grow to an astounding number of 600 students. Having served international companies like Shell, Merck, KLM/AirFrance and Océ, Tom Spanjaard, senior lecturer innovation management, educational board member and innovation trainer, makes up the balance. Giving you the 5 (open) innovation lessons businesses can learn from innovative universities.

And also he was presenting at the VERN University: the buzz on innovation is still growing and with it the buzz on open innovation. While there is a lot of talk, there is only few businesses bringing it into practice. In 60 minutes, Tom Spanjaard will be breaking the myth on open innovation, explaining you the fundamentals on how to bring it into practice and how to use open innovation to create your own small business idea. Tom will make sure you will leave this workshop energized and inpiritaionalized.

More information on Tom:

Scientific paper – Spruijt, J., Spanjaard, T., Demouge, K. (2013). The Golden Circle of Innovation: What Companies Can Learn from NGOs When It Comes to Innovation, Katowice University Press  download: http://ssrn.com/abstract=2256839

Scientific paper – Spanjaard, T., Vonk, M. (2014). 360º Dofir-Model for Identity, Image and Reputation, Katowice University Press   download: http://ssrn.com/abstract=2497562

Video: International Innovation Week 2016: https://youtu.be/SoJ-9L1cLFE

Website of the International Innovation Week that was founded in 2015 and now a recurring event: http://internationalinnovationweek.com/

Digital resume in English: https://nl.linkedin.com/in/tomspanjaard

Link to the international minor for Innovation & Creativity that I manage and coordinate: http://www.avans.nl/international/programs/programfinder/innovation-and-creativity/programme-structure



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