09. / 10.11.2017
Corporate Innovation & Intrapreneurship 2017

November 09th – 10th, Zagreb, Croatia

Day 2

09:00 – 17:00

Lean Startup for Corporate Innovation

TIME: 24.11.2017. 9-18h
PLACE: HUB385, Petračićeva 4

Workshop summary

Application of Lean Startup methodology in corporate context and for corporate product management.

Who is the workshop for?

If you are a corporate product owner or project manager this workshop is 100% for you. But any other corporate role dealing with product management can benefit from this workshop.

What are you going to get out of it?

Join this workshop to understand how the lean startup methodology applies to your corporate product and to your context.


Time: 9am-6pm

9am-10:30am s1: risk vs. uncertainty (learning goal: understand the difference between risk and uncertainty in the context of new venture creation)

10:30-10:45  Coffee Break

10:45 – 11:45 s2: experiment design Fundamentals (learning goal: learn how to design a solid experiment unconvincing causal relationship between customer behavior and actions the team is taking. To find out more on the subject of experiment design fundamentals you can read one of Dan’s recent posts: https://medium.com/@toma_dan/the-corporate-scientist-e762464903aa

11:45 – 12:45 s3: assumption prioritization (learning goal: prioritize product assumptions, To find out more on the subject of assumption prioritization you can read one of Dan’s recent posts: https://medium.com/@toma_dan/5-steps-to-prioritization-that-actually-works-22b700d34b5e

12:45-13:30 Lunch

13:30 – 14:15 S4: fundamentals of customer conversations (learning goal: learn how to ask non-leading questions that uncover what the customers really want)

14:15- 15:45 S5: Design 1st experiment

15:45 – 16:00 Coffe Break

16:00 – 18:00 S6: stakeholder mapping (learning goal: learn how to manage your product’s stakeholders).

For an introduction on the subject of stakeholder mapping you can read one of Dan’s recent posts: https://medium.com/the-corporate-startup/stakeholder-radar-c039067d1cfb

Language of the workshop: English

Maximum number of participants: 15 pax

Price: 3.000,00,00 kn + PDV. Please register at the Conference Registration page, look for the special Lean Startup for Corporate Innovation ticket)

For more info, please download a workshop booklet here!

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Dan comes from an entrepreneurial background. He has been involved with technology startups across the world and is an innovation community leader in Europe.

Puzzled by the questions ‘why are innovative products mainly launched by startups?’, he focuses on enterprise innovation strategy – specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting. In this capacity he worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover, Bayer, John Deere or Allianz.

A big proponent of the ecosystem approach to innovation, Dan has also worked with various government bodies, in Asia and Europe, helping developing national innovation ecosystems and implement national innovation strategies.

The work experience gathered from the public and private sector has been translated into various experiential courses that Dan has delivered for universities such as Royal Academy of Engineering or the Rhein-Main University of Applied Science.

Dan holds a dual degree MBA from Bradford University and TiasNimbas Business School while being certified lean startup acceleration specialist by Columbia University through the Lean Launchpad program.

He also co-authored The Corporate Startup book and is a permanent contributor to The Future Sharpers thought-leadership magazine, while having various pieces featured in specialty journals and blogs around the world.

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Who is leading this great workshop?

You probably already met Dan at one of his workshops around on the topic of Lean Startup or corporate Innovation.